Step one is free education: assessment, Foundation Block, wellness articles, and methodology posts that stand alone without a credit card.
Step two is moderated peer community: city and topic chat with room rules, report tools, and process-focused culture.
Step three is paid advanced protocols and, for Elite, a written coaching-request queue — only when billing is real and free value has already been proven. Fake 'subscribe now' buttons destroy credibility.
If you only need free tools, stay free forever. Elite culture is not a paywall on basic safety.